Proposal

Project: Financify — Fintech Lead‑Generation & Matching Platform

Prepared for: Financify (Founder: DaQuan Swain)

Date: September 1, 2025

Prepared by: XO

1) Executive Summary

Financify connects Bahamian consumers to local financial institutions by collecting borrower information and matching them to pre‑qualified loan/mortgage offers via a configurable rules engine. This proposal translates your Scope of Work (dated July 31, 2025) into an actionable delivery plan. The build prioritizes security, usability, and an admin‑friendly rule management workflow so the Financify team can manage partner criteria without engineering support.

Timeline

Efficient delivery within 6-8 weeks with clear milestones

Fixed Fee

$10,000 total with $5,000 initiation fee

Key Focus

Security, usability, and admin-friendly rule management

2) Scope of Work

This section outlines the comprehensive scope of work for the Financify platform, aligned with the previously submitted Statement of Work. The scope encompasses frontend development, admin panel functionality, rule-based matching engine, notifications, integrations, and security measures.

2.1 Frontend (Responsive Web App)

Pages and flows included:

Homepage

Value proposition, partner highlights, primary CTA.

How It Works

Step‑by‑step with illustrations.

Loan & Mortgage Match Form

Multi‑step with autosave:

  • Loan type (personal, mortgage, car, business)
  • Amount, income & employment, credit score range, age, location
  • Property‑specific fields (for mortgages)
  • Bank preference (optional)


User Dashboard (Authenticated)

View previous applications, matched offers, status.

Partner Bank Profiles

Basic pages listing partner institutions & products.

Blog/News (Optional)

Static posts capability; CMS optional add‑on (see §9).

Contact

Inquiry form and support info.

Legal Pages

Terms, Privacy, Cookies (content provided by Financify).

Play with Live Demo

Option 1:

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Option 2:

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You can visit the live demo websites

2.2 Admin Panel
User Management

Search, filter, view application details.

Bank Partner Management

Create/edit partner profiles, offer metadata.

Rule Engine Management

Create, edit, enable/disable rules; versioning & audit log (lightweight); rule test harness.

Analytics Dashboard

Application counts, conversion funnel, export (CSV).

The admin panel provides Financify team members with comprehensive tools to manage users, bank partners, matching rules, and performance analytics without requiring engineering support for day-to-day operations.

2.3 Rule‑Based Matching Engine
Inputs

Loan type/amount, income range, employment, credit score, age, location; property details for mortgages.

Logic

Declarative IF–THEN rules (JSON schema) evaluated server‑side. Example: IF income > 2500 AND credit_score >= 650 THEN eligible = Bank A (personal).

Outputs

Ranked matches with basic APR/term/notes; graceful "no match" fallback; lead routing via CSV export and email notifications.

Rule Builder UI

Guided field pickers, comparators, thresholds; preview mode to test a sample borrower before publishing.

The rule-based matching engine is the core of the Financify platform, enabling precise matching of applicants to financial products based on configurable criteria that can be managed directly by the Financify team.

2.4 Notifications & Integrations
Email

Transactional emails to applicants and admins (SendGrid/Mailgun/SES; one provider configured).

Analytics

GA4 or Plausible (one provider configured).

Lead Export

CSV download from Admin; optional automated daily CSV to partner inbox.

The notification and integration systems ensure smooth communication between Financify, applicants, and financial institution partners while providing valuable analytics on platform performance.

2.5 Security & Compliance
Transport Security

HTTPS and encryption at rest (managed DB).

Access Control

Least‑privilege RBAC for Admin roles; session‑based auth.

Data Privacy

GDPR‑aligned data handling (consent, export/delete by request).

Audit Logging

Audit logging of rules changes and admin sign‑ins (lightweight).

Security and compliance are foundational elements of the Financify platform, ensuring that sensitive financial and personal information is protected while maintaining regulatory alignment.

3) Deliverables
Web Application

Responsive web application with pages and flows in §2.1

Admin Dashboard

Admin Dashboard with modules in §2.2

Rule Engine

Production‑ready Rule Engine & Rule Builder UI (§2.3)

Integrations

Email notifications & Analytics integration (§2.4)

Lead Routing

Lead routing via CSV export; optional scheduled email of CSV

Documentation & Training

Technical documentation, admin handbook, and 1× training session (60–90 min)

Deployment

Deployment support to your chosen environment

These deliverables represent the complete Financify platform solution, providing all necessary components for successful launch and operation.

4) Timeline & Milestones (6–8 Weeks)

Target duration: 7 weeks (1 week buffer)

1
Week 0–1 — Kickoff & Foundations
  • Workshops: confirm user journeys, data fields, and rule schema
  • UI for key screens; design system tokens
  • Infra setup (repo, CI/CD, hosting scaffolding, DB schema)
2
Week 2 — Core App & Auth
  • Auth + user dashboard scaffolding; form architecture & autosave
  • Admin shell (navigation, RBAC), analytics/event tracking
3
Week 3 — Multi‑Step Form & Data Model
  • Implement all form steps & validations; dashboard history views
  • Seed partners & offers data model; bank profile pages
4
Week 4 — Rule Engine v1 & Admin Tools
  • Server‑side rule evaluator (JSON rules); test harness
  • Admin: partner management; initial rule builder UI
5
Week 5 — Matching UX, Notifications & Exports
  • Match results UI (ranked list, APR/terms), "no match" handling
  • Email notifications (applicant + admin); CSV export
6
Week 6 — QA, Security Pass, UAT
  • Cross‑browser/responsive QA; PII data review; performance pass
  • UAT with Financify; content load; feedback triage
7
Week 7 — Launch & Handover
  • Production deployment, runbook, admin training
  • Post‑launch watch & polish
5) Commercials
$10,000
Fixed Fee

Total project cost

$5,000
Initiation Fee

Due upon acceptance

$5,000
Final Payment

Due on go-live

Fixed Fee: $10,000

Payment Schedule: $5,000 initiation (upon acceptance) + $5,000 on go‑live

Validity: 30 days from proposal date

Change Requests: Out‑of‑scope items are billed time‑and‑materials on written approval. Material scope changes may affect timeline.

6) Assumptions & Client Responsibilities
Brand Assets & Content

Financify provides branding assets, legal copy (Terms/Privacy/Cookies), and initial partner data/ rules.

Service Providers

Single email provider & single analytics provider are included (one of: SendGrid/Mailgun/SES; GA4/ Plausible). Additional providers are out of scope.

Hosting & Infrastructure

Hosting/infra accounts (e.g., Vercel/AWS/GCP) are provided by Financify; we will assist with deployment/config.

Feedback Cycles

Two (2) feedback cycles per milestone (minor UI/text changes included). Larger UX redesigns or new features are CRs.

Integrations Scope

No credit bureau/KYC integrations in v1 (see §9 Optional Add‑Ons).

7) Warranty & Support
30-Day Warranty

Bug fixes for features delivered in this scope.

Covers all functionality described in the scope of work for a period of 30 days following project completion.

Post-Warranty Support

Available on a retainer or per‑request basis.

Ongoing support options can be discussed and arranged based on Financify's needs after the warranty period.

Our warranty and support options ensure that Financify has the necessary assistance during the critical post-launch period and flexible options for ongoing maintenance.

8) Confidentiality & IP

All client data and materials remain confidential. Source code and deliverables for the commissioned work transfer to Financify upon final payment (excluding pre‑existing libraries and open‑source dependencies under their respective licenses).

Confidentiality

All client information, business models, and proprietary data will be kept strictly confidential.

Intellectual Property

Full ownership of custom code and deliverables transfers to Financify upon final payment.

Open Source

Third-party libraries and dependencies remain under their original licenses.

9) Optional Add‑Ons (Quoted Separately)
Headless CMS Integration

Manage blog posts, news, and static content with full editorial control.

CRM & Partner APIs

Integrate with CRM platforms for lead export and real-time data exchange.

Advanced Identity & Credit Checks

Incorporate third-party KYC/identity verification and credit score lookups.

Dedicated Partner Portal

Secure portal for partners to view, manage, and track leads.

Enhanced Communication Channels

Extend notifications to SMS, WhatsApp, and webhook-based lead pushing.

Comprehensive Analytics & Reporting

Unlock deeper insights with advanced analytics, custom event funnels, and interactive dashboards.

SOC 2 Readiness & Audit Logs

Consulting for SOC 2 readiness, including enhanced audit logging.

10) Project Communication

Communication Channels

Dedicated Slack/Telegram channel + weekly status calls

Project Tracking

Shared tracker for milestones, risks, and decisions

Clear communication channels and a structured approach to project management will ensure transparency and alignment throughout the development process.

Next Steps: Bringing Your Vision to Life

To ensure a smooth and efficient start, here are the immediate next steps to kick off the project and begin development.

Proposal Approval & Payment

Formal approval and initial payment officially greenlight the project and allow us to commence work.

Project Setup & Access

We'll establish communication channels and gain access to infrastructure accounts to begin environment setup.

Kickoff Workshop & Rule Schema

A kickoff workshop will align project details and confirm the rule schema for precise execution.

Completing these steps promptly ensures a smooth transition to active development and adherence to the projected timeline.

Schedule Kick-off Call
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